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Winter sales, 1921 - Edward McKnight Kauffer - Framed art Print

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Regular price £45.00 (Unframed)

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  • Framed Vintage art print (40 x 29 cm) by Edward McKnight Kauffer.
  • Buy this print framed for £155.
  • Buy this print unframed for £45.
  • Framed Size is 40 x 29 cm.
  • Other print sizes and frame styles are available.
  • To buy, or to see more size and frame options, select 'Choose frame'..

About this artwork

In 1921, the Underground Electric Railways Company of London commissioned a poster. The design was the brainchild of Edward McKnight Kauffer, and it beautifully encapsulates a bustling crowd navigating through London's rain on their way to winter sales. The artwork prominently features bold figures and expansive areas of solid color, reminiscent of traditional Japanese woodcuts. Kauffer's brief stint with Vorticism is reflected in the abstract twist of a coat tail caught in the wind and the fragments of rain cutting diagonally across the image. The heavily stylised image shows Kauffer's leaning towards abstraction. The only easily recognizable elements in the artwork are the scattered umbrellas.Umbrellas were a recurring theme in numerous London Underground posters, especially in the 1920s. Apart from signifying the Underground as a shelter from England's weather, the symmetric design of the umbrella was an ideal fit for the bold geometric style prevalent in that era. This specific print is an accurate reproduction of the original poster from the historical archive at the London Transport Museum. Each purchase aids in supporting the museum's work.



Time to despatch:

The estimated shipping dates are shown against each product. The anticipated shipping date and delivery dates will be calculated on the check out page before you check out.

Unframed prints are usually shipped on the next working day if ordered before 2pm. Framed items can take one or two working days longer with our experts in the framing workshop.

Express services:

Express service for unframed print and posters by Royal Mail Special Delivery to arrive the next working day for an additional cost. Framed prints are always shipped by express courier.

Shipping Fees:

UK - £3.95 for unframed items by 1st Class Packetpost
UK - £6.90 for unframed items by Royal Mail Special Delivery
UK - £8.95 for framed items.

International - Shipping is calculated before you check out according to destination.
International - Unframed by Registered AirMail or by premium express courier (select at checkout).
Very large prints are always sent by express service.
International - Framed by premium express courier (select at checkout).

Duities and VAT:

EU countries pay no VAT but will be liable to local taxes or duties.
Please be advised! - International orders may be liable to local taxes or duties when they enter your country.

About the artist

Edward McKnight Kauffer, a highly talented and globally revered poster artist from 1920-50, was an American who studied painting in Paris prior to World War I. Settling in London in 1914, he dominated England's poster hoardings during the interwar period. Kauffer revolutionised advertising design, emphasizing the incorporation of the highest visual values. With his exceptional design skills, integrity, and charismatic personality, he gained international acclaim. Initially influenced by Van Gogh and French Post-Impressionists, he embraced the Camden Town artists' impasto technique. He later explored Cubism and geometrical design, evident in his wood-engravings like Flight. Kauffer's work as a designer fascinated millions, well known for its radical innovation, stunning colour palettes, and irresistible appeal. Esteemed individuals such as Roger Fry, T. S. Eliot, and Aldous Huxley supported his endeavor to elevate advertising to the level befitting a civilised society.

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