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Skegness is So Bracing - Hassall - Framed art Print

In Stock

Regular price £10.00 (Unframed)

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Type: Art Print

Collections: Fishing,  Holiday,  Vintage,  Vintage & Style,  Vintage Travel Posters,  


  • Framed Vintage art print (36 x 28 cm) by Hassall.
  • Buy this print framed for £75.
  • Buy this print unframed for £10.
  • Framed Size is 36 x 28 cm.
  • Other print sizes and frame styles are available.
  • To buy, or to see more size and frame options, select 'Choose frame'..

About this artwork

Back in 1908, the Great Northern Railway hired English illustrator John Hassall to create a poster promoting the town of Skegness. Hassall responded to the task with 'The Jolly Fisherman', an image of a fisherman cheerfully hopping across the beach, accompanied by the tagline "Skegness is SO bracing". Although there are various versions of the poster, the fisherman and the catchphrase always remain a constant. This poster is now seen as one of the most iconic holiday adverts in history.



Time to despatch:

The estimated shipping dates are shown against each product. The anticipated shipping date and delivery dates will be calculated on the check out page before you check out.

Unframed prints are usually shipped on the next working day if ordered before 2pm. Framed items can take one or two working days longer with our experts in the framing workshop.

Express services:

Express service for unframed print and posters by Royal Mail Special Delivery to arrive the next working day for an additional cost. Framed prints are always shipped by express courier.

Shipping Fees:

UK - £3.95 for unframed items by 1st Class Packetpost
UK - £6.90 for unframed items by Royal Mail Special Delivery
UK - £8.95 for framed items.

International - Shipping is calculated before you check out according to destination.
International - Unframed by Registered AirMail or by premium express courier (select at checkout).
Very large prints are always sent by express service.
International - Framed by premium express courier (select at checkout).

Duities and VAT:

EU countries pay no VAT but will be liable to local taxes or duties.
Please be advised! - International orders may be liable to local taxes or duties when they enter your country.

About the artist

Joan Hassall (3 March 1906 – 6 March 1988) was a London-born artist, lauded for her expertise in wood engraving, book illustration, and typography. Her artistic journey began at The Royal Academy Schools and continued at the London Central School of Photo-engraving and Lithography. Hassall's work spanned an impressive array of subjects, from natural history and poetry to illustrations for timeless English literary classics.

In 1972, she broke barriers as the first female Master of the Art Workers' Guild, and she received the OBE (Order of the British Empire) in 1987. Remembered as one of the 20th century's most influential wood engravers, Hassall's legacy continues to inspire.

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